RETAIL CASE
22,000 candidates engaged over WhatsApp in seven months, 24/7
The challenge
Retail hiring comes down to speed and volume. Dozens of jobs may be open at once, and candidates will not wait days for a response. A recruiter-led funnel can engage only a fraction of interested candidates during business hours, while acquisition costs rise with every additional hire.
The solution
AI agents run the top of the recruiting funnel. They launch and optimize paid media campaigns, then engage candidates over WhatsApp as soon as they click. The agent builds a structured profile from text and voice messages, including experience, education and location. A matching engine compares each profile with open roles based on requirements and distance. Recruiters step in to make the hiring decision with qualified candidates and a complete conversation history.
Deliverables
- Paid media campaigns launched and managed by agents
- 24/7 candidate engagement and screening over WhatsApp
- Structured candidate profiles built from text and voice messages
- Candidate-to-role matching based on requirements and distance
- Qualified candidate handoff with the complete conversation history
The result
In seven months, agents engaged 22,000 candidates and exchanged 210,000 messages. More than half of all replies came from agents, giving candidates support at any hour. At peak, the same operation handled about 6,000 candidates in one month and calculated 44,600 candidate-to-role matches without spreadsheets.
Questions about this case
Can it handle our hiring volume?
The model was built for scale. It handled 22,000 candidates in seven months, including about 6,000 in one month, without adding operational headcount.
Does the candidate know they are talking to an agent?
Each company decides how the channel introduces the agent. We define that experience and the conversation rules during discovery. Sensitive cases always go to the recruiting team with the full history.
What does my team get at the end?
Recruiters receive qualified candidates, structured profiles and a match score based on job requirements and distance. The team focuses on hiring decisions instead of repetitive screening.
Need to engage more candidates without adding recruiters?
Tell us about your hiring funnel. We will show you where agents can help.